Lindsey Carnett, CEO and President of Marketing Maven Public Relations to Speak about Positive Reputation and Increasing Online Market Share


Marketing Maven Public Relations is pleased to announce that CEO and President, Lindsey Carnett will be speaking about “Positive Reputation = Revenue: Increasing Your Online Market Share” during a lightning session at the Electronic Retailing Association‘s Great Ideas Summit on Tuesday, February 28, 2012.


Experienced in Direct Response marketing, Carnett will share her expertise with DRTV marketers and service providers on how to navigate their online market share. With great success for past and current clients, Carnett will share best practices on how to utilize online reputation management techniques to positively affect organic Google SEO rankings.


Customer service for DRTV campaigns includes providing immediate response, publicly assisting customers, and engaging consumers to drive product sales. Carnett will review how to dominate social media and review sites to create a positive output from negatively impacted online sales and decrease negative product reviews from customers.


DRTV marketers will learn how to inventory positive, negative, and neutral tones of online presence and the effect reputation has on revenue. To help DRTV product marketers improve their online reputation, Carnett with share how to understand SEO press releases and how to utilize social media. With a background in marketing and public relations, Carnett understands the importance of integrating social media using promo codes, content, and media coverage.


“I was honored to be chosen as a speaker by my peers. I hope the best practices I share at the Great Ideas Summit will help DRTV product marketers and service providers to better utilize social media and online marketing tools to promote a positive reputation and drive revenue,” said Carnett.


Carnett brings to ERA members attending Great Ideas Summit over nine years of developing brand equity, advertising, and marketing. She executes marketing plans specific to her client’s company goals, which provides the foundation for successful publicity and integrated marketing campaigns. Prior to founding Marketing Maven Public Relations, Inc., Carnett successfully planned and executed multimillion dollar PR, marketing and advertising campaigns. She has worked on hundreds of publicity campaigns from product launches and stunts, red carpet celebrity gifting events, and nutritional trade shows, to LA and NY media tours for fitness, fashion, beauty and DRTV clients.