SmartMune, a dietary supplement to enhance immune function, launches a TV spot about the benefits of immune system support during Spring & Summer


SmartMune™, an all-natural supplement that is clinically proven to nourish the immune system for more energy and overall wellness, will be launching its new Direct Response media campaign on May 7, 2012. These commercials will highlight SmartMune’s benefits during the Spring and Summer seasons when people are more prone to allergen exposure, focusing on the product’s benefits for both mothers and baby boomers.


During the warm months of Spring and Summer, people tend to spend more time outside, thus exposing themselves to the allergens, pollution, and other elements in the air. Mothers can especially benefit from SmartMune at this time, when they are more susceptible to the changes that these seasons bring. The busy lives of on-the-go mothers can often leave them feeling run down and tired; SmartMune is a small addition to their busy lives that can make a noticeable difference in their health and keep them feeling energized and productive, regardless of environmental challenges.


SmartMune is also perfect for baby boomers during Spring and Summer months. The baby boomer population, age 50 and older, will represent about 45% of the U.S. population in 2015, according to the AARP. With the weather being more inconsistent than ever, individuals born during the baby boomer era need to protect themselves from the ever-changing environment. SmartMune helps to successfully strengthen a body’s key immune responses, which is especially necessary for adults as the development of their necessary immune cells begin to decline as they age.


“SmartMune, with its active ingredient Wellmune WGP®, was created to mobilize immune cells to protect individuals against the harmful effects of day to day activities. This includes spring and summer pollution when allergens are most present in the air,” said Don Cox, senior vice president of research and development for Biothera, the developer of Wellmune WGP®. “As people become more active with the coming of warmer months, SmartMune serves as the perfect supplement to their general health and well-being and provides that extra boost allowing them to enjoy the outdoor weather.”


These short-form commercials, featuring world renowned nutritional biochemist Dr. Shawn Talbott, will first air May 7 through May 12. Consumers can tune in to see testimonials, and learn more about how SmartMune safely primes the immune system, for better health year-round.