Many people have a heated relationship with their insurance and that company’s reputation often spills onto that of the healthcare provider. It is a health care PR professional’s job to handle day to day external and internal communications which means interacting with nurses, patients, administrators, doctors and everyone who walks in and out of a health care facility.
Stock up on Bandages
As with other public relation fields, health care PR also involves fixing unforeseen crises involving a health care organizations. With that in mind, organization is key! When working with so many individuals at so many levels, it’s important to know the contacts, who they deal with, what they deal with and more so you can properly send contacts the right way.
Let’s switch focus from working at a health care office to working with a health focused product! When working with a health focused product, it’s important to know the industry jargon and take into account what you can and cannot claim.
Have a supplement that helps boost your immunity? Can you say boost? Is it the cure for the common cold? Ensure that you have all the necessary and of course, legal information from your client so you both stay within contract and out of trouble.
Looking back on Supplement PR:
“The first thing to keep in mind is that this is NOT a drug… it is a dietary supplement. Therefore the company cannot make claims on their bottle that promise to cure, diagnose, prevent, or treat any disease and neither can you. You have to be extremely thoughtful in making press releases and other content based documents because saying certain words, such as cure, are a big no-no in the supplement business.”
Use facts from published clinical articles as well as research that has a stamp of approval from your legal counsel. When it comes to your legal counsel, ensure that they specialize in FTC claims and any other claims you feel will be useful to your product in the future.
Throwing Rocks in a Glass House
…can be fun but dangerous. Be careful of the content you choose and how you word it. Can it be misconstrued in one way or another? You want to be creative and be straightforward at the same time. Oftentimes, being minimal in your jargon can help reduce the excessive and often misleading pedantic jargon.
Stick to your claims and spread the health!