As the holidays wind down, it’s time to put your business practices into high gear. This month, we will focus on business perspectives and how to humanize your company. We will look at fun ways to spread the word about your company and how to establish yourselves as caring humans and industry experts.
Huff, Puff, and Blow Your Clients Away
While the days of receiving tangible mail that isn’t a pile of bills are far and few between, be the company that hopes to bring back the snail mail spirit with an addressed envelope home to a personalized greeting.
What better time to do this than the holidays? Sending holiday greetings to clients can not only be a great way to humanize your company, but it can be the perfect motivator to organize your client list. Let’s review some pros and cons and the importance of sending holidays greetings to clients, and when it’s ok to send gifts. Even if you didn’t get a chance to send out holiday cards, the below tips are useful for to wish your clients a Happy New Year, Happy Chinese New Year, Happy Diwali or any festivities they celebrate throughout the year.
As we mentioned, preparing client lists and pulling names and addresses can be the best way to jump start your new year! However you organize your clients, whether it be by payments, type of work, or industry, do the same when you are pulling client information for your holiday cards. Once you’ve finished your cards, you’re ready to send greetings and you’re prepared for the new year with an organized list of clients.
Be Seen and Read, All Year
Every company wants publicity with a positive reputation. Ensure that your holiday greeting card, or however you choose to send your greetings is in line with your branding. Are you a tech company? How about sending your card as a flash-drive or printed on a CD-ROM? Get creative with your greetings and be noticed.
Holiday cards are really important for visibility. It gets your name out there, and if they choose to showcase your card somehow, on a bulletin board for example, then they’ll always see you, be reminded of you, and subconsciously be at the tip of their tongue when looking for services relevant to yours.
What to Say
1. Practice your John Hancock
This is especially important if you are a small business. When you have 10-15 employees, it is always a nice touch to sign your card personally. With a small company, all employees can sign a card to show their appreciation for existing clients and maybe even to remind old clients of how great they were.
If you are a large company and don’t have the time or space for 500 employees to personally sign a card, sign it yourself! If it is signed by the CEO, managerial staff and/or the account holder, it has a personal charm unlike that of emails.
2. Denomination Confusion
It can be hard to find out what your clients celebrate, if at all, and sticking to a neutral card can be the perfect answer. If you do know, then stray from the safe “Happy Holidays”, “Season’s Greetings” or “Happy New Year” and be even more personable.
It may seem “salesy” to add your email address or website at the bottom or back of a card, but go for it! You’re telling your clients or old clients that you’re thinking about them, and if they have a project coming up…chances are they’ll think about you too!
Write away and send the cards right away, as soon as they are done. You want to come off as organized and timely. When your client receives their card just in time, they’ll know that you’re on top of your game!
Thanking a client can have as much a positive effect on your company as thanking your employees!