How PR firms are hiring (recent grads v. experienced business people)
From full-time college student to a flopping fish out of water. Experienced hedge-fund manager turned bored money man. Whether you are fresh-faced to the marketing world or have a few wrinkles from time, public relations firms have a distinct procedure with how they hire and who they hire. As a small business, our hiring procedures are favorable to both experience and how well of a fit to the company culture you are.
Me in Team
Our doors are always open at Marketing Maven Public Relations. We look for talented individuals who have a drive to apply themselves to everything it is they do. In any marketing company, it’s important to be able to work in a team and have the motivation to finish work in a timely manner.
None of this should be news. With that in mind, when you walk into a company, set yourself up for a successful interview with confidence in what you do. Take the skills you have that are relevant to public relations and apply them to the best of your abilities…sell yourself!
Face of the Company
Clients want a representative that will make them look good, so you need be the good lookin’ face of the company. Your confidence over anything needs to exude how you will represent the company with your experience and willingness to go above and beyond client goals. Just as you would represent a client to the world, represent yourself in the same manner to your interviewer.
Chameleons Rule the PR World
With the diverse nature of client issues that face PR firms on a daily basis, it’s important that you tout your skills to handle these issues in as diverse a manner as they are. Whether you are new to marketing or have little background in but still want to pursue it, know that diversity is a key feature to your resume. For example, are you a college student who worked at a library, as a barista, and a teacher’s assistant with little to no background in public relations? Filter your skills from each of your past positions to be a problem-solver, coordinator, representative and more.
There are major differences between working for an enterprise and working for your county’s premier marketing agency. If you have little to no experience in marketing, target smaller PR firms who are willing to tend to your growth. Although you may have to work for free as an intern, the experience you gain and the connections you create are absolutely invaluable.
Big firms want big people—people who have created a bubble of expertise in their field. They are not as forthcoming to “newbies” as smaller firms are.