Business and Engineer Students Learn Best Practices of Applying PR to Startups
Lindsey Carnett, CEO and President of Marketing Maven Public Relations, will outline the foundational practices of implementing PR for entrepreneurs on February 12, 2013 at 6:30 PM in Building 38, Room 112 at California Polytechnic University, San Luis Obispo.
In a presentation titled, “You: The Owner, PR: The Mediator”, Carnett establishes the importance of public relations in building a successful entrepreneurial career. By sharing her own experience in becoming a small-business owner, Carnett reviews the hurdles she faced and poses important questions to help students reflect on their own entrepreneurial paths: how long can one survive without income? What does it take to create a corporation? What kind of financial accounts need to be created? Do small business owners need investors? Who can refer business? When is the right time to expand?
Carnett also covers the fundamentals of public relations, including its six main functions and their importance. “As more and more entrepreneurs take the risk of building their own empire, it is important that they learn from the business experience of successful owners to avoid pitfalls of their own,” said Carnett. “This includes having a foundational understanding of what may be needed to help catalyze that success, such as outside help from a public relations or marketing company. When entrepreneurs invest life savings into building their success, they must know the facets of growing into their industry and setting the bar as thought leaders and industry professionals.”
As seen in the Forbes Most Powerful Woman Business Leader issue, Carnett has taken her business expertise globally, enlightening her marketing peers and those new to the industry about accountable publicity and positive online reputation. Having spoken at Electronic Retailing Association D2C and at the Electronic Retailing Association’s Great Ideas Summit, Carnett has gained the reputation as an expert in the field of marketing and public relations.
For more information about Carnett and Marketing Maven Public Relations, please visit http://www.marketingmavenpr.com.
To learn more about California Polytechnic Entrepreneurs, please visit http://www.cpentrepreneurs.com/
About Marketing Maven Public Relations, Inc.
Bicoastal PR firm, Marketing Maven Public Relations, Inc. is an innovative and exclusive public relations agency that under promises and over performs. Founded by Lindsey Carnett in 2009, the agency specializes in lifestyle and consumer products, companies and events. Additional services include hospitality and gaming PR, social media campaigns, reputation management, direct response marketing, SEO, celebrity gifting and Spanish media relations. Marketing Maven Public Relations, Inc. develops newsworthy mainstream issues relevant to the clients’ product or service. With offices in New York, the agency then creates media interest and delivers the clients’ message to the masses, creating a demand from the target demographic.
Marketing Maven Public Relations, Inc. also has an expertise in Direct to Consumer marketing as well as product development and PR for supplements and ingredients. The agency has the ability to earn product distribution at retail and helps find funding for national product launches. With representatives across the globe, the Marketing Maven Public Relations, Inc. team has strong relationships with local, national and international media. Visit http://www.MarketingMavenPR.com for more information about the company.
About Cal Poly Center for Innovation and Entrepreneurship
One of the best parts of CPE is our connection to our parent organization, the Cal Poly Center for Innovation and Entrepreneurship. Through the CIE, we can connect our members to a wide array of valuable resources needed when working to start a venture.