So far this month, we’ve covered managing your SEO (building your keywords) and building your social media presence. As you build the foundation of your growing business, it’s important to know who it is you’re trying to reach. Although you may have your foundation in tact, it is strengthened by it’s backbone–your audience, who eventually become your brand ambassadors.

Overarching Questions

Here are some questions to ask yourself as proposed by

1. Does the majority of my target market spend more time watching television or using iPads, mobile devices, and other types of new media?

2. Given the demographics of my audience, are they more likely to respond to my offer when driving, waiting at the airport, or taking a break at work—versus sitting at home watching television?

3. Will I be better able to reach a significant number of my target market with a strategic buy of a combination [of outreach tactics]?

To answer these questions, it’s important to listen to what your audience tells you and learn everything you can about them so that you build trust and in the process, build a relationship. While listening to your audience and researching about them, try to decipher what it is that they want. The result of your research should produce a sample profile of your demographic, including gender, age, single/married, education, college, geography, etc.

Presentation is Key

Once you have an idea of who your audience is, the next step is to connect. Tailor your message to meet their lifestyles and interests. Within the interesting messaging should be a snippet of your brand, what you stand for, and how you are different from your competition. Proper branding will help you build a relationship–your messaging should evoke some emotions that encourage your audience to connect with your brand.

Get your branding in line, find your audience and let them do the marketing for you!

Here are some tips to get you started: