Last week, you learned about press releases, what they are, and how they can help your company. Today, you get a chance to look at the basic outline of a press release, and how to get started on writing your own!
Although press releases follow an inverted pyramid style of writing in terms of important information, the last parts of the release are also important! The ending paragraph of the sentence prior to the boilerplate has the relevant contact information and a call-to-action that can help drive leads and customers to your site.
The boilerplate is also important because it provides the media, journalists, and readers and synopsis of your company, what you are about, what you stand for, and informs them of any other products and services that your company offers.