Grammar Tip of the Week—Assure, Insure, and Ensure


The words assure, insure and ensure may sound similar but are not interchangeable. Their usage depends on whether you want to comfort someone, help them financially or guarantee them something,

Here are some tips and tricks to help you distinguish these three words from each other.

Assure is meant to relieve doubt and only something that is alive can feel doubt. Both alive and assure start with A.

Insure is usually limited to financial liability, for example getting an insurance policy to protect you against loss like losing your job and your income. Both insure and income start with IN.

Ensure is meant to guarantee an event or condition. Ensure starts with an e and ends with an e, and guarantee ends with two e’s.

How do you distinguish these three words? Share in the comments below, on our Facebook or our Twitter!