LA Marketing Firm’s Creative Department Coin “Return on Content”, Publishes Free-to-Download White Paper of the Year


Marketing Maven won the PR World Awards White Paper of the Year Award for their “Steps to Earn a Positive Return on Content (ROC)” white paper.


The annual PR World Awards program encompasses the world’s best in organizational performance, innovations, products and services, executives and management teams, public relations and marketing campaigns, and customer satisfaction programs from every major industry in the world. Both domestic and international organizations are eligible to submit nominations including public and private, for-profit and non-profit, largest to smallest and new start-ups.


The Marketing Maven Creative Department connects the similarity between earning return on financial investments and return on content to build successful social media marketing campaigns. This LA PR firm’s award-winning “Steps to Earn a Positive ROC” white paper outlines the tools and practices for writers and bloggers to earn a positive ROC on both native and mobile content.


The 2013 PR World Awards recognized the “Steps to Earn a Positive ROC” white paper for providing insight into the importance of ROC, or the calculated value of Call-to-Action (CTA) style posts and how to best utilize proper search engine optimization practices through Facebook posting analyses, social media reports, and Google Analytics.


“We aim to help guide clients and those looking to distinguish themselves in the sea of online content with means that are both affordable and effective,” said Samantha Arigapudi, copywriter for Marketing Maven. “I am thrilled that our white paper was recognized by PR World Awards. This peer recognition is truly a testimony to the level of dedication the Marketing Maven Creative Department pours into our work to help our clients and those learning to navigate proper SEO practices succeed to get the greatest Return On Content (ROC) possible.”


More than 50 judges from a broad spectrum of industry voices from around the world participated and their average scores determined the 2013 PR World Awards winners.


To download the award-winning white paper, please visit


About the PR World Awards


PR World Awards are an annual industry and peers recognition program honoring best of PR and corporate communications in every major industry from large to small and new start-ups in North America, Europe, Middle-East, Africa, Asia-Pacific, and Latin-America. The annual 2013 PR World Awards are part of the Silicon Valley United States worldwide recognition programs. The SUVS Awards consist of 9 world award programs in which you can participate every year, each held at a different date and location. Learn more about the PR World Awards at


About Marketing Maven


Marketing Maven is an integrated LA marketing firm focusing on public relations, Hispanic marketing and social media. Unlike most public relations firms, Marketing Maven helps entrepreneurs grow their businesses by utilizing advanced metrics to measure ROI. The Marketing Maven team understands the moving pieces that make up the foundation of any company selling direct to consumer (D2C) or business to business (B2B). Their services aid national marketing campaigns and product launches with reputation management, organic SEO tracking, competitive analysis reports and online product reviews to help increase revenue and merit capital from investors.


Marketing Maven specializes in building communities and expanding client direct marketing databases. Social media services include support on platforms including Facebook, Twitter, Pinterest, Instagram, Vine, YouTube, Google+, LinkedIn, among others. Marketing Maven’s advanced reporting helps its clients to determine what content is helping to drive website traffic and sales. Visit for more information.


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