With Spring Equinox around the corner (March 20), the way we enjoy our time of day begins to change. With time in mind, it’s important to distinguish how you refer to time, especially in terms of Hispanic Marketing. In Spanish, time is referred to in three different ways:

Time (occasion): Vez (una vez, esta vez, muchas veces). In English, this translates to one time, this time, and many times.

Hora (clock time), as in the time of day.

Tiempo, time in other instances.