Los Angeles Public Relations Firm Increases Client’s Facebook Engagement by 125%
Marketing Maven announced their finalist status for Best Facebook: Community Engagement Campaign category in the Second Annual PR News’ Social Media Icon Awards.
The PR News’ Social Media Icon Awards captures the most outstanding social media work divided into platform categories: Facebook, Twitter, Pinterest, LinkedIn, YouTube, Google+, Instagram, and others. The awards program recognizes creative campaigns with proven success and risk-taking individuals who understand the role of social media marketing in an organization’s success.
Marketing Maven’s entry, “Baby Trend Tops the Charts with 125% Social Media Engagement,” for the Facebook: Community Engagement category shares this finalist status with brands like Guthy-Renker and Sony Computer Entertainment America.
The firm was tasked with increasing Baby Trend’s social media exposure and developing an engaging online community for parents to communicate, connect and share with the brand. Upon building a strong online community, Marketing Maven later accessed analytics to better develop the online profile of a Baby Trend customer. By understanding the age, gender, socioeconomic status and race of the Baby Trend community members, Marketing Maven was able to develop a solid social media strategy that outlined measureable goals and benchmarks.
“Receiving this recognition as a finalist for our client, Baby Trend’s Facebook campaign is such an honor. To be included among such reputable marketers is helping us to set the bar high for innovation and creativity through social media,” said Lindsey Carnett, CEO and president of Marketing Maven.
PR News’ Social Media Icon Awards winners will be announced on June 2, 2014 and honored at an awards luncheon at the Grand Hyatt, New York City.
Marketing Maven was previously recognized with a 2013 Public Relations Society of America: Los Angeles PRism Award for Small-Budget Product Launch Campaign for client Hot Iron Holster. This same campaign won the gold 2013 Stevie® Award for Marketing Campaign of the Year.
About Marketing Maven
Marketing Maven is an integrated LA marketing firm with offices in New York focusing on public relations, Hispanic marketing and social media. Their services aid national marketing campaigns and product launches with reputation management, organic SEO tracking, competitive analysis reports and online product reviews to help increase revenue. To learn more, please visit www.marketingmavenpr.com.