Many would assume that all entrepreneurs are self-assured, yet in reality many struggle with confidence. Especially when it comes to face-to-face meetings!

Appearing confident can be perceived as being responsible, capable and intelligent. In return, clients and customers are more likely to trust that you are the right person for the job. Here are a few tips to make sure you exude the right amount of confidence.

1. Speak More Effectively
Not only is it important to speak clearly and ensure proper pronunciation, but make sure you project your voice loudly enough so that everyone in the room can hear you. Adjust your volume according to the size of the audience. High pitched voices can be perceived as shrill and annoying, try to lower your pitch in order to convey more authority.

Be aware of how fast you are talking as well. It isn’t unusual to talk fast when you are nervous. Focus on slowing down your pace and speaking clearly.

2. Adjust Your Position
When meeting in person with a client, make sure you sit up straight and keep your head up. Try pulling your shoulders back slightly to open your chest to allow for deeper breathing.

3. Master Your Power Pose
According to a study done at Harvard Business School, participants who adopted a power pose performed better and received high evaluations when delivering a speech. Spend five minutes before a meeting to practice your pose and posture.

4. Beware of Body Language
Fidgeting, crossing your arms or putting your hands in your pockets are signs of discomfort. Try to avoid these physical manners if you can, as they tend to translate into nervous behavior. As an alternative, try folding your hands on your lap or the table before you. When you are not speaking, stay engaged to the speaker and listen. Make sure your body language shows you are an effective listener.

5. Dress the Part
You represent your business not only intellectually but physically as well. Entrepreneurs who dress the part are seen as more established and perceived as competent and powerful. Know your client and dress accordingly. When in doubt about what to wear to a meeting, choose clothing that’s dark in color which conveys more authority.

Contributor: Nadia Duwaik, Assistant Account Executive at Marketing Maven