Global Technology Company Promotes 5-in-1 MobileLite Wireless G2 to Showcase Product Versatility Through Digital Influencer Campaign on Road Trip to SXSW
Kingston Technology partnered with Green River Ordinance Band and The Gabbie Show to launch the inaugural #5in1RoadTrip to SXSW. The road trip, created for the 5-in-1 MobileLite Wireless G2, will begin on Wednesday, March 18, 2015 in Dallas, Texas.
The #5in1RoadTrip will showcase the capabilities of the 5-in-1 MobileLite Wireless G2. The multi-functional device features include:
- Extended mobile device storage of up to 2TB.
- 4640 mAh smartphone charger.
- Multi-user portable media streaming.
- Versatile media reader (backup photos and videos from the camera roll, read SD cards and USB Flash drives).
- Portable Wi-Fi access point.
The group plans to stop in Waco, Texas, at Common Grounds, near Baylor University, for a meet and greet with fans and followers before their first performance in downtown Austin, Texas at SXSW. The Gabbie Show will share videos and images from the road trip, performances and events at SXSW, on behalf of Kingston®. Green River Ordinance’s first SXSW performance is on Wednesday, March 18, 2015 at 10:00 PM CT at Peckerhead’s.
On Thursday, March 19, 2015, Green River Ordinance and The Gabbie Show will co-host a Twitter party with Kingston. Twitter users can follow the conversation through the hashtag#5in1RoadTrip. Later in the evening, at 6:30 PM CT, a meet and greet will be hosted at the SXSW Showcase at Windflow.
The final day of performances, Friday, March 20, 2015, will include a show at 9:30 PM CT at Swan Dive and a final SXSW show at 12:00 AM CT at Pandora Showcase at The Gatsby. MobileLite Wireless G2 devices will be distributed to select fans at the Pandora Showcase surrounding the performance of Green River Ordinance.
The road trip will wrap with the return to Dallas, Texas on March 21, 2015.
“Working with Green River Ordinance and The Gabbie Show is a new way for us to reach millennials and educate them about the features of the 5-in-1 MobileLite Wireless G2,” said Wendy Lecot, Global Digital Marketing Director, Kingston. “The entire trip will be documented by The Gabbie Show, who will be posting videos regularly using Wi-Fi from the 5-in-1 MobileLite Wireless G2.”
For more details, follow the hashtag #5in1RoadTrip on Facebook, Instagram, Twitter, and Vine or visit http://www.kingston.com/us/landing/sxsw2015.
About Kingston Technology Company, Inc.
Kingston Technology Company, Inc. is the world’s largest independent manufacturer of memory products. Kingston designs, manufactures and distributes memory products for desktops, laptops, servers, printers, and Flash memory products for PDAs, mobile phones, digital cameras, and MP3 players. Through its global network of subsidiaries and affiliates, Kingston has manufacturing facilities in California, Taiwan, China and sales representatives in the United States, Canada, Europe, Russia, Turkey, Ukraine, Australia, New Zealand, India, Taiwan, China, and Latin America. For more information, please call 800-337-8410 or visitwww.kingston.com.