Ready to amp up your Pinterest marketing game? Is yourtarget demographic female, ages 17-55 and interested in beauty, home décor,cooking, fitness or DIY ideas? You should be advertising on Pinterest with
Promoted Pins to drive traffic to your site.
How do you do this?
Step 1 – Sign up for the Promoted Pins waitlist and
patiently wait to be invited. To do this, log into your Pinterest profile, go
to ads.Pinterest.com and there will be a prompt to join the coveted wait list.
Step 2 – Once you are approved, choose your image to
promote, draft a clever and informative caption, and determine the key words
you want to target. Think to yourself, if I was looking for my product or
service, what search words would I use to find this? There is currently no limit
on search terms so don’t hold back!
Step 3 – Decide which locations to target. If you only ship
to the United States and Canada, then only target the United States and Canada.
If you ignore geographic targeting, you’ll be wasting your money.
Step 4 – Is your website mobile optimized? If it isn’t,
you’ll want to remove those targeting options and stick to desktop only. If
your website is hard to navigate from a phone or tablet, drop off will occur
and conversions will dramatically decrease.
Step 5 – Pick a daily spend limit. To calculate this, simply
divide your total limit by the days in your campaign. Choose your maximum bid,
input your billing info and that’s it!
Step 6 – Once your promotion has begun, analyze your results
throughout the campaign and after it has ended. Monitor which keywords are
performing the best and which geographical locations you see the most traction
from. Use this information for refined targeting on future Promoted Pins campaigns
or other marketing initiatives.
Good luck! If this sounds too overwhelming, our expert
social media team is ready to help.
Contact us at firstname.lastname@example.org.
Contributor: Stephanie Siewert, Social Media Specialist at Marketing Maven