Reporters are an important
part of the public relations progress. Forming a relationship with a reporter
can take time, and their decision can ultimately make or break a story.
If you are looking for a
positive relationship with a reporter check out the tips below!
Do your research: in order to have a productive relationship
you need to know more about them. Thoroughly research their background, their
interests and their beat so you can tailor your pitch and make it relevant.
Be helpful: doesn’t be a hindrance to a reporter. Ensure you are familiar
with their deadlines, when the publication goes live. Knowing what they need to
will make both your lives easier!
Be social: demonstrate to the reporter that you’re interested in their work
and their opinions. Follow them on Twitter and LinkedIn, and like their public
Facebook page. Importantly, share what they’re posting- it could be links that
are relevant to your industry, local news or just something interesting.
Give them a ‘heads up:’ if you know in advance of an upcoming
announcement or event, give the reporter a friendly warning. Ensure that you
use any appropriate rules, e.g. an embargo and provide resources when you say
Follow up: if you haven’t received confirmation about a pitch ensure that
you follow up but don’t be annoying. One to two emails will suffice.
Be an expert: make yourself available as an expert and reliable source for the
reporter. Provide compelling stories, leads and opportunities that will not
only benefit your client, but the reporter too!