NEW YORK, NY (August 26, 2015) – Marketing Maven announced the appointment of Andrea Pass to the position of Vice President, Media Relations based in the company’s New York office. In the position, Pass will be responsible for national, regional and local media relations outreach for clients in such categories as consumer products, lifestyle, B2B, non-profits and more for the full-service public relations and integrated marketing firm.
“We are excited to have Andrea Pass join our leadership team as we grow our east coast office and expand our public relations coverage for our growing client list,” said Lindsey Carnett, Chief Executive Officer and President of Marketing Maven. “Andrea is well established in the DRTV and consumer products arena and has the know-how to secure top tier media placements resulting in tremendous ROI for our clients. Her experience and relationships will be an asset to growth in not only our New York City office, but our Los Angeles business as well.”
Prior to joining Marketing Maven, Pass served as Vice President of a number of New York market public relations firms including Steinreich Communications and Maximum Exposure PR where she developed and implemented B2C and B2B campaigns for clients in the areas of “As Seen on TV,” parenting, education, authors, food, kitchenware, health, fashion and non-profit. With major coverage for clients in such media outlets as NBC “Today,” ABC “20/20,” MSNBC “Your Business,” ABC “Good Morning America,” “Wendy Williams Show,” “Steve Harvey,” “Ellen,” Hallmark “Home & Family, FNC “FOX & Friends,” New York Times, Wall Street Journal, Associated Press, and more, she focuses on increasing client awareness and sales using a public relations model.
She has represented clients including TeleBrands, MyPillow, Ronco, Top Dog Direct, Wolfgang Puck Pressure Oven, Clark University, Bryant University, the Jewish Foundation for the Righteous, Continental Airlines, French’s Knorr, Mueller’s, Frank’s RedHot Sauce, African Pride Products, Brainy Baby, Tiny Love, Baltex Swimwear, Venus Fashions, E+M Advertising, Farmland Dairies, the New Jersey Restaurant Association, and a wide range of entrepreneurial ventures.
Pass began her career with the CBS Radio Division in New York City. She has held senior public relations positions with MWW, Bender-Hammerling, and Rosica Public Relations. She has been a columnist for The Record, New Jersey’s largest daily newspaper, as well as for Toy Business Magazine. An active volunteer, she holds a B.A. in Communications from Glassboro State College.
With offices in Los Angeles and New York, Marketing Maven is a full-service marketing and communications agency. With origins in direct response public relations, Marketing Maven has developed into a premier voice in brand strategy, social media, innovative media relations, event marketing, tradeshow support, Hispanic marketing and search engine optimization. Marketing Maven leads the industry in utilizing advanced metrics to measure clients’ marketing reach and providing competitive analysis unparalleled in the industry. For additional information about Marketing Maven, visit www.MarketingMavenPR.com.