LOS ANGELES, CA (PRWEB) SEPTEMBER 14, 2015 The Electronic Retailing Association (ERA) announced Phil Rarick, Chief Operating Officer of Marketing Maven, as Co-Chair of the U.S. Hispanic Council. As a voice for U.S. Hispanic direct response service providers, the ERA U.S. Hispanic Council functions as a forum for interaction, idea exchange and education. It is a space for industry veterans to share trends, ideas and educate those familiar and unfamiliar with the best practices of marketing to U.S. Hispanics.

“As the COO of a marketing and public relations agency that specializes in Hispanic marketing, I am excited to accept the position of Co-Chair for the ERA U.S. Hispanic Council,” said Rarick. “This role will be an opportunity to share insights as well as reignite excitement about this sector among industry colleagues.”

ERA is dedicated to the continued development of councils that provide education for the industry. This highlights their recognition of the importance of understanding evolving trends that can help direct response marketers improve strategic initiatives. With a dynamic understanding of marketing and strong leadership skills, Rarick has been integral in Marketing Maven’s rapid growth. For the past four years, he has helped Marketing Maven clients identify new areas of growth and develop targeted strategies to help their organizations see a quantifiable ROI.

To learn more about Marketing Maven, visit http://www.MarketingMavenPR.com. About Marketing Maven With offices in Los Angeles and New York, Marketing Maven is a full service marketing and communications agency. With origins in direct response public relations, Marketing Maven has developed into a premier voice in brand strategy, social media, innovative media relations, event marketing, tradeshow support, Hispanic marketing and search engine optimization. Marketing Maven leads the industry in utilizing advanced metrics to measure their clients’ marketing reach and providing competitive analysis unparalleled in the industry. For additional information about Marketing Maven, visit MarketingMavenPR.com.