In today’s digital world of ecommerce and social media, speaking to a human is a luxury. According to AdWeek, the number of monthly active users on Facebook surpassed 1.5 billion, Instagram with 400 million and Twitter in third with a cool 320 million. But it...
What makes digital content engaging? It’s the posts that catch your eye as you scroll through your feed, and the posts that you rush to share with your followers. It’s the content that gains a reaction, and in some cases, achieves the holy grail of going viral. All...
Video is a key marketing tool for brands and agencies, and with the focus on using video as a key content source, it’s more important than ever for professionals to understand what works in front of a camera. Similarly, for pre-record or live to camera pieces,...
Thought leadership is an attractive form of content marketing and one that is growing in popularity. With the expansion of services like LinkedIn Pulse and the introduction of Medium, brands, agencies and professionals are keen to utilize the business and reputational...