The topic of cryptocurrency has taken hold of the zeitgeist more than any other social phenomenon of the last 10 years.

One can’t pick up a newspaper or log on to any business or financial website without seeing headlines screaming of billion-dollar bitcoin deals or how such transactions have had dramatic effect on the markets worldwide.

Many corporate cryptocurrency deals or investments, such as Kodak trying to resurrect its brand with Bitcoin, are spurious and risky at best.

Time will only tell how many of these newly born cryptocurrencies will be valuable in 10 or even 5 years.  But one thing is indisputable—all of this is news today and PR practitioners should take ample notice.

If your client is involved in any of these crypto deals or has knowledge or experience dealing with cryptocurrencies, now is the time to pounce.  It is a great chance for you to achieve spectacular publicity results.

Any new crypto investment or financial relationship is newsworthy and reporters are scrambling to find people with enough experience to shed light on these developments.

Yes, many reporters will already have a few cryptocurrency experts in their virtual Rolodex from past stories, but don’t let that stop you.  Be creative enough to find a way to make your expert stand out.

Is your client knowledgeable about how cryptocurrency is affecting the markets?  There are many stock markets reporters looking for educated insight on how this new type of financial transaction will influence world currencies.

Or dig deeper into the cryptocurrency issue.  How will it affect internet safety?  With cybersecurity issues at the forefront of everyone’s mind, throwing Bitcoin and similar currencies in the mix is only complicating the matter.  How does one know that the currency being offered you is valid?  How many people have been fooled into accepting a new type of currency and has it opened more urgent cybersecurity problems for them?  Anyone working or playing online needs to be aware that there are many disreputable companies behind some cryptocurrencies.  Dealing with these enterprises and blockchains can make your online accounts less safe.

If you want to make news in the realm of cybersecurity these are the kinds of issues that you need to address.  Other issues of concern include the differences in types of currencies among nations.

For example, are Venezuela’s attempts at Bitcoin more reliable?  Are they being used to make solid business deals?  If your client can provide insightful commentary, you will have myriad opportunities to get ink.  The international use of cryptocurrency is a topic that is changing every day and that needs to be monitored regularly.

Then there is the whole question of the science behind such currencies.  How are Bitcoin-like monies being developed so quickly and set into action so rapidly?  Who are the people and what are the technologies that are enabling these creations?

If your client is in any way involved with the tech world and knowledgeable about this phenomena, reporters and producers will be thrilled to hear from you to add perspective to their stories.

Cryptocurrencies are opening a new world to PR people, and the creative media-aware practitioner is poised to benefit from the change.