Influencer Marketing
Now is the time to get involved with influencer marketing. In essence, influencer marketing is a modern take on a content marketing campaign that utilizes relatable, well-known influencers to act as brand ambassadors. Given that consumers are tuning into these influencers daily on platforms such as Instagram, YouTube, Facebook, and Twitter, influencer marketing is an opportunity for your business to resonate with your audience on a more personal level.
As the marketing landscape continues to evolve, one of the largest trends we can expect to prevail is influencer marketing. Put simply, influencer marketing is the product of new age marketing tools and traditional public relations.
A Maven’s Take on Influencer Marketing
In essence, influencer marketing grasps the concept of celebrity endorsements and transitions it into a more modern content marketing campaign. Most importantly, influencer marketing is relatable. As audiences are taking in social platforms like Instagram, Twitter, and YouTube daily, building successful brand relationships with popular influencers allows you immediate access to your ideal consumer.
However, where many agencies falter in their understanding of influencer marketing is that not just any social media sensation with a following is the proper fit for a brand. Nor is any generic ad going to prove successful just because a beloved Instagram user is holding a product.If you’ve been considering influencer marketing as a technique for your business, it’s essential that from outreach and campaign management, to everywhere in between, you have a seasoned influencer marketing agency on board. Andthat’s where Marketing Maven comes in.
The Marketing Maven Approach
Finding the appropriate influencers for your brand is key to kick–starting a successful influencer campaign. Influencer marketing is successful because their audience feels as though they have a more intimate knowledge of the influencer than they would a celebrity. Therefore, when someone that they look at as a friend or trusted source recommends a product or service, they believe them.For this reason, it is critical that your influencer partnership makes sense. You wouldn’t give a beauty guru a power tool, in the same way you wouldn’t give a tech blogger a new supplement to review. Likewise, you must consider the influencer’s audience –do they have a mass appeal? What is the demographic of their following?
Once we’ve nailed down these questions, we can move along to outreach. A step in which many brands stumble, initiating communication with influencers and fleshing out deal structure can be a grey area. At Marketing Maven, we handle every step of the process. Our initial approach typically consists of:
Organizing a Successful Campaign
Influencer marketing is still a relatively new tactic. Therefore, there are many aspects of influencer campaigns that are subject to change from influencer to influencer as well as from social platform to social platform.Though offering an influencer a flat fee for their participation in the campaign may be your preferred method, oftentimes influencer relationships involve a hybrid scenario where they can earn commission on sales derived from the use of their unique discount code. In addition to supplying the influencer with product samples for review, allowing them to advertise a coupon code typically results in ROI for both you and the influencer.
Maintaining a Successful Influencer Relationship
As with every aspect of Marketing Maven, our initiatives are always measurable. Therefore, our influencer marketing campaigns involve detailed campaign management as well as campaign reporting.At Marketing Maven, we value influencer marketing as an effective method of building relationships that lead to creative collaborations. For a brand, influencer marketing doesn’t just result in a sway of public opinion, it results in action. For a higher ROI as well as a slot in the hottest market, influencer marketing can be your brand’s golden ticket.
Marketing Maven –We deeply care about clients and each other. We foster an environment for exploration, growth, and creativity. We embrace candid collaboration with each other and our clients and honor transparency. We develop innovative solutions to drive success.