Market Research
The days of clumsy clipboards and questionable focus groups are a thing of the past. As are the days of sending out a mailing list and waiting to see who bites. Technology, social media, DIY research, and Big Data have had a huge impact on how we collect and analyze customer information.
The increasing use of mobile surveys has brought market research to a boarder audience. The development of new ways of reaching potential customers has made the process of obtaining valuable feedback much faster
At Marketing Maven, our team of spirited trailblazers uses the latest market research technology and techniques to support, and drive your campaigns. While knowledge is indeed power, knowing your audience is more powerful still. We use the latest techniques and technology to dive deep into your company and its competition and develop initiatives and campaigns that achieve measurable results.
New market research methods include:
- Customer surveys
- Online communities
- Social media analytics
- Big Data analytics
- Experiments and testing
- Deep-dive web crawling
- Sentiment analysis
- Listening sessions
- Web chats with focus groups
- Synthesis of data
Marketing Mavens Puts Market Research to Use
Research can give us a plethora of reasons why your product or service may not be doing as well as you expected. It can also tell us why your product may be doing better with one segment than another. We can then build on this knowledge, and develop a solution so that your products resonate with all segments of your audience.
In addition, we can use research to build a story and create content around your audience’s pain points. It is more important than ever to have robust, authentic, and transparent data to back up your stories and craft a strategy around them.
Market research can help you:
- Find the interest levels of your target audience existing and new products or services.
- Determine the best crises management issues can be resolved in the court of public opinion.
- Craft the messaging around the launch of a new product or service.
- Identify key strategic partner organizations
- Test a new ad campaign
- Prioritize customer demands
- Determine the most effective channels to effectively communicate with your customer
Trailblazing Storytelling Based on Market Research
Once we’ve gathered all the information, we can use it to build a story and create content around your audience’s pain points. It is more important than ever to have robust, authentic, and transparent data to back up your stories and craft a strategy around them. If not, you may be picked apart on social media in the blink of an eye.
At Marketing Maven we craft original stories that resonate with audiences and develop a strategy for reaching a robust sample of consumers to survey. We use the latest market research techniques to provide fast, measurable results that can be used to create press releases, blog posts, and marketing materials.
In today’s fast, digital landscape, you can’t waste time, effort, or money on initiatives that don’t give you ROI. For that reason, you also can’t waste time, effort, or money on methods that don’t deliver fast results.
At Marketing Maven, we use the latest market research methods to see what is happening in your vertical, almost in real-time. Going forward with an initiative without accurate market research is like driving blindfolded: dangerous, nerve-wracking, and quite possibly fatal.
Customer surveys
Online communities
Social media analytics
Big data analytics
Experiments and testing
Deep-dive web crawling
Sentiment analysis
Listening sessions
Web chats with focus groups
Synthesis of data
Marketing Maven –We deeply care about clients and each other. We foster an environment for exploration, growth, and creativity. We embrace candid collaboration with each other and our clients and honor transparency. We develop innovative solutions to drive success.