At Marketing Maven, we believe that the proof is the pudding.

That’s why we don’t shy away from discussing our work throughout the years. A full-service marketing and communications agency with offices in Los Angeles and New York, we specialize in innovative media relations, social media strategy, brand strategy, and creative direction.

Having recently been ranked as one of the fastest growing public relations firms in the US by third-party CPA verified ranking company, O’Dwyer’s, our results-oriented integrated firm is continuously blazing unique trails for our clients. Recent accolades include the 2018 Clutch Top PR Firms in New York, 2018 Spirit of Entrepreneurship Award, 2017 IMPACT Award for Social Media Campaign for Integrated Strategy, 2017 Inc. 500 List of Fastest Privately-Owned Companies in America, one of PR News’ 2017 Top Women in PR Honoree, and one of 2016’s Entrepreneur 360 List of Most Entrepreneurial Companies in America.
But, don’t just take our word for it. Take a look at the work we’ve done.

Data Security Industry - XYPRO

Furniture Industry - X-Chair

Financial Industry - Lido Advisors

Professional Services - Williams Data Management

Travel & Hospitality - Travel & Adventure Show

Sports - Media Day - PGA TOUR Champions

Consumer Products - Baby Trend

Travel & Tourism - Tokyo Tokyo

Press Coverage Experience

Holster Brands is a client whose products benefited a plethora of women. Their story was unique, and our objective was to highlight the brand’s products in traditional media outlets in order to increase brand awareness and drive traffic to retail and their website.
In one year, Marketing Maven:

Generated over 42 million editorial impressions.
Organized placements including The Today Show, Good Morning Idaho, ABC 7 Chicago, OK Magazine, Good Housekeeping, Woman’s World, Huffington Post, Cosmo, Lucky, and Real Simple.

Awards won for this campaign:

PRSA-LA PRism Award for New Product Launch Campaign of the Year
Stevie Award for Marketing Campaign of the Year

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Work in Organic Social Content

The Clever Cutter is a multipurpose kitchen essential who approached Marketing Maven with the goal of growing their Facebook audience and driving traffic to their website to increase sales.

Using organic Facebook posts and user-generated content, Marketing Maven:

Garnered over 126 million impressions and 1,300,211 post engagements
33.6 million video views and 658,051 link clicks
Increased Facebook audience base by 135.72%

Social Media Campaigns

Covered California is California’s official health care marketplace where individuals, families & small businesses can find low cost health insurance. As of June 2015, there were 1,307,000 active members receiving coverage through Covered California. Despite their connection to the community, their social media showed a disconnect.

Marketing Maven set out to manage Covered California’s social media platforms. The goal was to drive enrollment from Southern California’s diverse array of residents through the use of creative ads and organic content.
To target ideal Covered California prospects, Marketing Maven

devised a campaign that included:

Social media demographic targeting
Creative development of social media paid advertisements and organic content to increase engagement and enrollment among this target demographic
Social media planning, including prioritizing fan acquisition vs. boosted post vs. direct traffic to enrollment website
Media Planning, such as budget allocation to daily, weekly, monthly per method on each social platform
Deep Dive Research which identified interests of target demographics to be used in social media targeting and creative for ads, sentiment toward Covered California, key components of program to highlight
Reporting to demonstrate an increase in enrollment based on social media advertising lead

Design Services

Spark: A Small Business Engine offers short-term training courses developed by Long Beach Community College (LBCC) to save young professionals time, money, and help their businesses grow. Marketing Maven was tasked with providing branding, messaging, and the creation of a style guide for Spark. In addition to assisting with creative services, Marketing Maven helped Spark nail down their brand such that their image was consistent across all channels.

Deliverables provided for Marketing Maven included the development of:

Branding and Messaging
A style guide, including specific colors, fonts, and images to use to keep the brand cohesive
A brand guide, which included messaging
Copywriting
Graphic Assets
One-sheet
Templates
HTML template for email marketing
Power Point presentation templates

Business to Business Media Experience

When working with a key Wells Fargo Securities analyst, Marketing Maven was tasked to organize a variety of media calls focusing on the emerging Electronic Cigarette (E-cig) category.

Participating media organized by Marketing Maven included:

Associated Press, Bloomberg News, Fox Business, Tobacco Reporter, Convenience Store Decisions, BST Business Media
Stagnito Media: Convenience Store News, Progressive Grocer, The Gourmet Retailer, Private Label Store Brands, Retail Leader, Hispanic Retail 360

Highlights of the campaign include:
A 5 minute segment with Fox Business News in which the analyst was positioned as the key expert in the Tobacco and Cigarette Industry, boosting both the credibility of herself and Wells Fargo.

Social Listening Skills

Social listening is the process of capturing mentions of your brands or competitors that are found across the internet. Marketing Maven scours the web for mentions on social media, blogs, news sites, and forums, to stay ahead of competing brands, reach new customers, and improve customer service.
Umbro, a British sportswear and football equipment supplier, trusted Marketing Maven with their American launch. We utilized social listening to identify American influencers in the footwear space.

Working with American influencers, Marketing Maven initiated:

A Twitter and Instagram campaign
Over 100,000 posts and Tweets with the hashtag #Umbro to generate buzz about the American launch

Social Media Impressions

Back on My Feet is a 501(c)(3) organization that operates in 12 major cities coast to coast to combat homelessness through the power of running, community support, and essential employment and housing resources. The organization brought on Marketing Maven to raise awareness about their non-profit organization as well as the new Los Angeles chapter launch.

This multifaceted campaign consisted of:

Media outreach with editorial placements in LA Times, New York Post, New York Times, MSNBC, Self Magazine, Parade, Marie Claire, and Fitness Magazine
Creation of a press event, in which Marketing Maven secured Ty Pennington as celebrity speaker
A social media “Tweetstakes” with 2 influential bloggers, in which Back on My Feet LA and ACE Cash Express donated promotional items as incentives to participate
Creation of the hashtag #ACESupportsBoMFLA to increase visibility and awareness about the campaign

The social media impression of this Marketing Maven campaign generated:

814, 335 total social media impressions
3,655 total entries for the giveaway
1,215 Tweets using #ACESupportsBoMFLA
345 organic follower increase on Twitter and 291 organic Likes increase on Facebook

Marketing Plan Development

Somis Union School District has been serving students since 1895. Their family-oriented environment is designed to meet the physical, emotional, cultural, and social needs of the children and the community. When faced with declining enrollment and public affairs issues surrounding an unsafe campus, Superintendent, Dr. Colleen Robertson turned to Marketing Maven to develop an impactful marketing strategy.

Marketing Maven was successful in helping to increase enrollment through various grassroots marketing tactics, such as:

The creation of testimonial videos on campus with parents and students to highlight the STEAM curriculum and their caring, diverse environment in both English and Spanish
The scripting of questions, casting, productions, interviews, filming, and editing of video testimonials with current students, alumni, parents, faculty, and community members
Presented regular updates to the School Board to get everyone on the same page and support collaboration across all levels of the District’s hierarchy

Fundraising via direct mail and email marketing
Media relations surrounding programs related to their “Blue Ribbon School” for their recognition from the State of California
Interfaced with the Chief of the Somis Fire Department for Great California ShakeOut earthquake preparedness, by coordinating an emergency communications strategy that included pre-recorded voicemail, phone tree, and crisis media guidelines
Brand development to increase student enrollment

Federal Capabilities

Our team of communication experts possess unique federal capabilities. As a Minority Owned Small Business with SBA 8(a) & WOSB certifications, we are committed to excellence and pride ourselves on creating innovative and flexible solutions for our State and Federal clients.
To generate funds for families of fallen officers via the Los Angeles County Professional Peace Officers Association’s Charitable Foundation, Marketing Maven was enlisted to help promote the Cage Xtreme Grappling Duel event at the Commerce Casino.

Contact us today to discover what our team can do for your business.

Marketing Maven utilized several tactics to secure community attendance and donations for this worthy cause:

Creation of marketing materials to promote the event at the Commerce Casino
Development of profiles for LA County Sheriffs’ Deputies vs. LAPD Officers
Creation of event press release and media alert to drive ticket sales and attract sponsors prior to the event
Coordination of interviews for PPOA Executive Director with top LA television broadcast news stations, radio programs, newspapers, magazines, and online media
Coordination of interviews with spokespeople for LA County Sheriffs’ Department and LAPD

Maven Blog

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Marketing Maven –We deeply care about clients and each other. We foster an environment for exploration, growth, and creativity. We embrace candid collaboration with each other and our clients and honor transparency. We develop innovative solutions to drive success.