Marketing Maven is a full service marketing and communications agency with offices in Los Angeles and New York. A premier voice in the industry, Marketing Maven specializes in innovative media relations, social media strategy, brand strategy and activation, creative direction, and much more.
With an extensive list of capabilities, Marketing Maven has built a team comprised of a diverse group of spirited trailblazers who work hard to get the job done.
Meet Your Team
CEO and President
Named a Folio: Magazine 2015 Top Women in Media and featured in the Forbes Most Powerful Women Business Leader issue, Lindsey has taken her business expertise globally to enlighten marketing peers, clients and students about best practices in using PR to drive sales, improve organic SEO and grow a positive online reputation. Having spoken at high profile national marketing and consumer products conferences and guest lectured at universities, Lindsey has gained the reputation as an expert in the field of marketing and public relations.
In addition to her speaking success, Lindsey’s copy has appeared in Glamour, Cosmopolitan, and Allure, and she has appeared on TheStreet.com, National Public Radio (NPR), The Doctors, The Jeff Probst Show, Telemundo, and local ABC, NBC and CBS morning news programs, as well as USA Today, PR Week, Forbes Woman among others. Most recently Lindsey received a Top Women in Business Award from Pacific Coast Business Times, a Silver Stevie Award as Female Entrepreneur of the Year, was named a Top 25 Largest Women Owned Business in San Fernando Valley Business Journal and received multiple 40 Under 40 Awards.
A graduate of the Goldman Sachs 10,000 Small Businesses program and current VISTAGE and Women Presidents’ Organization member, Lindsey also sits as the Content Committee Chair for the Electronic Retailing Association, the Vice Chairman of the California Lutheran University Victory Club, Advisor for the PRSSA and former 4-year PR and Marketing Chair of Women in Sports and Events (WISE) Los Angeles. A NCAA collegiate women’s soccer captain and officer in the American Marketing Association, Lindsey received her B.A. degree in Spanish and Communications with an emphasis in Public Relations and Advertising. Her business certifications include WBE, WOSB, 8(a), DBE, CPUC, Metro and WBENC.
Chief Operating Officer
Phil Rarick is a dynamic marketing operations expert who brings an expert level proficiency in the design and execution of public relations, social media, marketing, sales and retail distribution programs. With an expertise in consumer product marketing and strategic product launches, his insights are crucial in the creation of tactical campaign launches and the development of overarching marketing and sales strategies for products and brands.
As COO, he has systematically developed and implemented company processes and technological infrastructure. His Fortune 500 background aided in the agency’s strategic growth, which has been 380% during his tenure at Marketing Maven. With leadership being a cornerstone of his role, Phil is a dedicated member of organizations such as Vistage, Society for Human Resource Management (SHRM), and Professionals in Human Resources Associates (PIHRA).
As an active member in professional organizations like Beauty Industry West, Direct Response Marking Alliance (DRMA) and Electronic Retailing Association (ERA), where he sits as the Chair of the U.S. Hispanic Council, Phil has a wealth of expertise in direct response marketing and other industries. He has spoken on panels for the Electronic Retailing Association (ERA) and served as a judge for InventHelp at the INPEX New Product Showcase. Phil helps clients to identify new areas of growth and develop a targeted strategy, helping the organization to see a quantifiable ROI. He holds a B.S. from California Lutheran University.
As the Managing Director, Aljolynn oversees and leads a team of experts in the public relations, social media, and communications field who support accounts in a wide array of industries.
During her tenure at Marketing Maven, she created and developed the social media department, has contributed to the agency winning several awards for effective product launches that generated ROI for clients, and has participated in guest speaking opportunities at investment accelerator programs on how to make social media work for their businesses.
Prior to rising to Managing Director at Marketing Maven, Sperber ran the social media department, as well as earned top tier media coverage for clients in media outlets such as: The TODAY Show, Wall Street Journal, SELF, Parents, SmartMoney, Barron’s, International Business Times, CNNMoney, MSNMoney, MarketWatch, Entrepreneur, Modern Home + Living, Apartment Therapy, House & Home Canada, Gizmodo, Uncrate, Interior Design and Inhabitat.
An advocate of using social media as a tool for customer service, she has helped clients like Baby Trend with their online reputation management. By using promotions and social media advertising, her execution of social media initiatives have led to increased sales for clients and top trending topics in Twitter. Her talents of managing social media campaigns have enabled clients to grow online visibility and gain customer brand loyalty.
John Carnett, M.S.
VP of Business Development
Local tech nerd, car aficionado and a statistician at heart, John is responsible for creating marketing programs containing clear goals and strong metrics, maintaining a network of strategic partners, developing robust RFPs for corporate and government contracting as well as handling the company’s finances. Prior to joining Marketing Maven, he worked for a U.S. Department of Health and Human Services IHS agency as well as an Applied Behavior Analysis (ABA) firm where he developed the ability to manage a department and succeed in high-stress situations.
John’s greatest strengths are his creativity and drive, thriving on challenges that expand the company’s reach. His most recent projects involved attaining the Women- or Minority-owned Business Enterprise (WMBE) certification for Marketing Maven from the California Public Utilities Commission (CPUC) and the Small Business (SB) certification through the California Department of General Services (DGS). Combined with the current 8(A), DBE and WBE certifications, this has given Marketing Maven an increased opportunity to compete in new RFPs.
Holding a M.S. from California Lutheran University, he is a frequent speaker on industry related topics where he develops and delivers presentations to startups at investment accelerators throughout California. John also enjoys promoting Marketing Maven’s diversity through his attendance at Women Business Enterprise events hosted by the Women’s Business Enterprise National Council (WBENC) as well as government contracting events hosted by various agencies throughout the United States.
Director of Business Development
As an integral part of Marketing Maven’s management team, Natalie Rucker has created integrated marketing campaigns helping grow the firm to be one of the fastest growing in the country. Her unique talent for understanding traditional PR paired with social media has put her in the forefront of the direct response community where she serves as a leader in the industry.
Natalie provides context for companies to connect both their work and worth to consumers throughout the world. Her point of difference stems from the belief that creative and sales-savvy media relations can elevate her work beyond the tirade of agencies not fully servicing clients. Her connection with clients is unprecedented and has allowed her to build long-term relationships successfully grow a diverse client portfolio.
A trade show guru, she regularly attends the ABC Kids Expo, ERA’s D2C Convention, Global Pet Expo, Natural Products Expo and Lightfair, among others. In addition to her consumer and direct response marketing expertise, Natalie has also continued to provide insight into Hispanic marketing trends and learned from top influencers in the Hispanic market through the Hispanicize conference in Miami and through her networking and membership with HPRA.
She is a member of Beauty Industry West (BIW), Hispanic Public Relations Association (HPRA), Electronic Retailing Association (ERA), Public Relations Society of America (PRSA), Direct Response Marketing Alliance (DRMA) and Women in Sports and Events (WISE).
VP of Media Relations
Andrea Pass serves as Vice President of Media Relations for Marketing Maven. With over 30 years of experience in public relations, Andrea brings strong creativity, strategy, press relationships and event planning capabilities to consumer, lifestyle and business clients resulting in increased ROI. Throughout her career, she has handled media outreach in categories including food, travel, technology, beauty, “As Seen on TV” and consumer products, home & garden, authors, universities, entrepreneurs and non-profits, among many others. She has held public relations positions with the national CBS Radio Division as well as New York market agencies.
Andrea understands the value of combined top tier media coverage coupled with local and target press outreach for clients and brings her contacts at such press as NBC “Today,” ABC “Good Morning America,” Fox News Channel “FOX & Friends,” Hallmark “Home & Family,” Associated Press, New York Times, Wall Street Journal and more to Marketing Maven clients. Regional and local market media awareness as well as today’s growing blog, influencer and podcast opportunities add to client sales and reputation awareness. She works diligently to solidify media placements to continuously grow brand recognition for clients.
Andrea is also a former columnist for North Jersey’s largest daily newspaper, The Record, as well as a writer for Toy Business magazine. A graduate of Glassboro State College, she holds a B.A. in Communications. She is active in volunteerism in her community.
Social Media Manager
Stephanie brings a millennial perspective to the fast paced and ever-changing platforms of social media marketing. She specializes in identifying the target demographic for a client and optimizing targeted social media advertising campaigns and content to drive conversions.
As Social Media Manager, Stephanie takes clients’ goals into account when developing a strong social media marketing strategy. Always researching the latest social media trends and updates, Stephanie develops a balanced content calendar to include a mix of call-to-action, branded engaging and educational content to build and maintain social media communities and help drive revenue via social. Stephanie has a strong acumen in social media advertising on Facebook, Instagram, Pinterest, and more. Her ability to target key fans or customers in combination with retargeting helps increase traffic flow, fan engagement and revenue for clients. Stephanie provides thought leadership by leading ERA Webinars for Social Media Marketing to educate the direct response industry on strategy.
Stephanie’s talents contributed to the virality of the Woof Washer 360 video and success which resulted in the 2015 New Product Service Launch PRSA Prism Award. She also managed the Baby Trend #BuzzIntoSummer Promotion, doubling product sales for the client and earning finalist recognition for the 2014 Prism award for Product Launch Social Campaign.
Stephanie was named the 2016 Maven of the Year in recognition of being a spirited trail blazer with a creative mindset, positive attitude and outstanding work ethic. Stephanie holds a B.A. in Marketing Communication and Minor in Business Administration.
Senior Account Executive
Todd began his career in the publishing industry, where he worked as a literary publicist for several large publishing houses. Over the years, Todd worked for several boutique public relations firms based in Los Angeles, Seattle and New York. At these agencies, he worked on an array of consumer accounts with some of the top brands including: Olivaylle, Reverie, Amini Furniture, E.S. Kluft, Nourison Rugs, MyPillow, among others.
During his time at H&M Communications, Todd worked on California’s favorite coffee, Don Francisco’s Coffee, Fox Soccer and Fox Sports Español. While working with Fox Soccer, Todd worked directly with soccer writers securing coverage in USA Today, New York Times, Los Angeles Times, Wall Street Journal, Associated Press, Reuters, and other daily newspapers in the top media markets. Todd worked extensively on developing relationships with the key players in the soccer industry both in print and web. Todd was instrumental in planning press conferences in Los Angeles and New York City for Fox Soccer Channel’s Anniversary event. Todd also worked directly with Fox Sports Español, focusing on securing print coverage for the network in top national newspapers.
He worked in the corporate public relations department of the American Academy of Orthopedic Surgeons, broadening his experience into the specialized medical field. At the Academy, Todd was recognized for his outstanding achievements and excellence in public relations with the PR Weekly Non-Profit Team of the Year Award in 2002. He worked on the Academy’s award-winning Prevent Injuries of America campaign and worked with orthopedic surgeons in promoting injury prevention messages in their local communities.
Senior Account Executive
Frank Tortorici has been at the forefront of the public relations and media relations fields since 1984.
Though he has specialized in business-to-business and financial public relations, Tortorici has experience in many sectors, including tech, crisis communications and pharmaceutical media relations.
He has worked in public relations agencies, including Edelman and in-house at not-for-profit institutions. Tortorici served as public relations director for the global business networking organization The Conference Board for nearly 20 years.
Tortorici has hundreds of solid media contacts and has conducted national and international campaigns for clients in the business/financial, consumer, and healthcare spheres.
He has also developed and supervised social media campaigns for many of his clients.
Clients serviced by Tortorici include Peppers & Rogers Group (management consultancy); TeleTech (international call center and customer solutions firm); The Conference Board (global business research and membership organization best known for the Consumer Confidence Index); Clark University; Bryant University; TABS Analytics; Econsultancy (global digital marketing industry organization); DeVito Verdi (advertising); the Advertising Research Foundation; Warner Chilcott Pharmaceuticals; Praeger Publishing; Ernst & Young; Ayer Advertising; Love Cinema web portal; John Hancock Financial Services; the law firm Schulte Roth & Zabel; RE/MAX real estate; Bond Investors Guaranty Insurance Company, and many more.
In addition, Tortorici was a contributing editor for many years of the music website, Sonicnet.com, which was acquired by MTV Networks.
He graduated cum laude from New York University and is a member of Phi Beta Kappa.
Valeria has extensive experience working with a variety of industries, including beauty, lifestyle, nutraceutical, non-profit and local business. By working closely with clients to understand their goals, Valeria targets key media outlets to secure placements that help reach objectives.
With more than eight years of experience in public relations, Valeria has worked alongside and developed relationships with producers, bloggers, reporters, editors, and freelancers in several beats and outlets. Her out of the box thinking and strong work ethic have earned clients placements in top tier media outlets such as Good Morning America, The Today Show, Pregnancy & Newborn Magazine, Parade, TravelChannel.com, Realtor.com, Univision, NPR and more. In addition, she has secured placements in niche and local outlets, such as the Ventura County Star, Nutraceutical Business Review, Food Technology Magazine, Santa Barbara News Press, Nutraceuticals World, Pacific Coast Business Times and many more. Valeria is bilingual in English and Spanish, which has helped her garner placements in Spanish media outlets, such as Despierta Area de la Bahia, El Diario, and Glamour Latinoamerica.
Valeria holds a B.A. in Journalism with an emphasis in public relations from California State University, Northridge.
Brittany provides support for clients in the health, non-profit, family, and business-to-business categories. Using an out-of-the-box approach for pitch development and media outreach, Brittany curates relevant messaging for the brands she works with to obtain editorial placements in print, broadcast, and online media. Her media outreach has helped Marketing Maven clients garner placements in Entrepreneue, Washington Post, NY1 News, Daily Mail, Beauty Industry Report, Strategy Driven, Wedding Chicks, South Florida Lifestyle Guide, Fashion Affair Magazine, CEO Blog Nation, Blog Talk Radio, Small Business Digest, NFAMILY, Relate Mag, HispanicMPR.com, Beerqwest, and The Gazette Newspapers, among others.
Brittany holds a B.A. in Communication with an emphasis in Business and Non-Profit from California State University Channel Islands.
With a background in journalism, advertising, and tourism, Eliza brings a diverse experience into her graphic design work. She specializes in social media graphics, press kit design, brand identity, and creative strategy. More than just a graphic designer, she also is an experienced photographer and photo manipulator and has experience in HTML email design, videography, post-production editing, and animation- applying her expansive knowledge of the Adobe Creative Cloud including Photoshop, InDesign, Illustrator, After Effects, and Premier Pro.
Eliza graduated with honors from California Lutheran University with a BA in Communication, with emphasis in PR and Advertising, and a minor in graphic design.
The mission of Marketing Maven Public Relations is to exceed expectations in all that we do and help our clients achieve their most ambitious marketing goals and communications objectives through a high level of professionalism and expertise.
The vision of Marketing Maven Public Relations is to help our clients gain national awareness and implement integrated marketing campaigns that align with our clients’ growth strategies. Our ambition is to cultivate creativity and be the catalyst of measurable success for a diverse range of clients while exceeding expectations.
Excited about Marketing Maven and want to join the team?
Marketing Maven is consistently growing and looking to add talented professionals to our team.
Visit our employment page for all current job opportunities.
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