Content Marketing
The Content Marketing strategy MM will build out for CHTA/Visit Camarillo will be integrated with many other aspects of this campaign create a unified and seamless experience for your consumers to interact with your brand. This creates a “campaign flow” that establishes multiple touchpoints (or interactions) with your potential customer. This approach is highly effective as it generally takes 6 to 8 touches to generate a viable sales lead and even more to create a brand advocate. Our integrated approach will lead the individual through each phase of the customer journey, from discovery to advocacy.
Target Personas:
MM will work with CHTA to develop customer personas. We will use these personas to create dynamic emails and landing pages that resonate with each persona, and segment on personas to deliver ultra–personalized content that converts.
Behavioral-Based Email Automation:
Our email program plans to put an end to “email blasts” and starts conversations that lead to conversions. Our concept is to go beyond the functionality of traditional email service providers (ESPs) and provide “after–the–click” tracking for truly personal messaging. This capability sends every lead just the right information at critical points in their unique buying process. MM will also utilize an automated drip email campaigns to continually engage leads early in the booking process. Our goal is to educate them and stay top of mind as they move their way through the purchase decision. All emails will be optimized for the device they are viewed on.
MM will provide data on clicks, opens, bounces, and deliveries to optimize messaging. This data will help us know which links in the emails are working and which are not. We can also provide complete information on a visitor’s activity after they click through from an email. We will know every page visit, form fill–out, and brochure download from the email campaigns we send.
Dynamic Landing Pages:
Landing pages will be built to take traffic from both social media advertising campaigns and email campaigns. These landing pages will be tailored to multiple audiences based on who they are, what they like, and their behaviors.
Blog Development:
MM will develop an SEO optimized blog every month based on marketing content calendar themes. The goal of the blog is to help educate potential visitors as well as help CHTA achieve a higher search ranking.
Web Integration:
MM will work with CHTA’s web developer to integrate forms and Call–to–Action buttons on the website. These forms can be utilized from everything from email subscribers to “How Did You Hear About Us?” forms that can help attribute leads to the proper campaign.
Blog Writing
Blogging is an inexpensive way for businesses to drive traffic to their site, enhance inbound marketing efforts and attract more perspective customers. That is why 53% of marketers say blogging is their top content marketing priority. 57% of marketers say they’ve gained customers specifically through blogging. Also, B2B marketers who have blogs get 67% more leads than those who don’t and around 60% of marketer will reuse blog content 2-3 times.
Blogging also offers a way to:
1. Boost to search engine optimization
2. Strengthen relationships with new and existing customers
3. Establish your business as an industry leader
4. Connect people to your brand
5. Create opportunities for sharing
Our team will work with you to create relevant blogs. For the blog creation, or team will:
Plan your blog post by choosing a topic, creating an outline, conducting research, and checking facts.
Craft a headline that is both informative and will capture reader’s attentions.
Write your post, ensuring the content is engaging and informative.
Find and use relevant images to draw in the reader.
Edit your blog post to avoid repetition and ensure it flows well.
Marketing Maven –We deeply care about clients and each other. We foster an environment for exploration, growth, and creativity. We embrace candid collaboration with each other and our clients and honor transparency. We develop innovative solutions to drive success.