Digital Advertising
The days when the traditional media had a lock on gathering and disseminating information are long gone. In today’s fast-paced world, moving at light-speed is the new normal. However, this doesn’t mean that media relations are also a thing of the past. At Marketing Maven, we’ve blazed a trail in adapting to new audiences, new media, and a new universe filled with citizen journalists, bloggers, and influencers.
Sharing your story in the media does not happen on its own. It takes the time and talents of a dedicated public relations team. Whether distributing your company’s news through traditional outlets, social media channels, or even a combination of both, you need a strategic partner who can help you create and execute a successful media relations campaign.
As public relations practitioners, it is our job to get your story in the news, or even better, make your story the news. In the new media universe, the very definition of who is making the news and how it’s being made is continuously changing. This doesn’t mean that media relations are no longer relevant, rather that the definition of media has become broader.
That’s where we come in. At Marketing Maven, our spirited team takes a deep dive into your business and finds the media outlets that will work best, whether they be influencers, bloggers, or traditional television and radio.
As spirited trailblazers, we are hungry for real-time information, continuous improvement, and learning. That means researching, reporting, and real-time reactions are the three pillars of our media relations campaigns. Because of this, we use all avenues to get your story out, to make your story be the news.
Timed right, this exposure will keep your business top-of-mind for consumers. A thoughtfully placed news feature can boost your company’s reputation, brand recognition, and sales. And, in the unfortunate event that you have negative news to share, having Marketing Maven on your side can help you get in front of any bad coverage.
It’s Your Story, We Just Make Sure the World Hears It
Media relations begins inside your organization when you have vital information to share. Whether you’ve just developed a cutting-edge product or service, there’s been a change in your organization’s structure, or your business is expanding, if you want to get the word out, someone has to alert the media.
We will work with you to turn updates into compelling stories that engage your audience. We will then select the most impactful media outlets to get the word out. Because we have the expertise, connections, and trusted relationships with media outlets, we can get you coverage.
The Components of an Effective Media Relations Campaign
To ensure that your stories have the best possible chance of being picked up by the right media outlet, we do our homework and cover all bases. Research is a part of our DNA, and we don’t skimp on it in any area of our business. We begin by researching our angle to make sure your story is blazing a trail rather than following one. It should be timely, quirky, hard news, local or have a personality involved. We use these insights to craft your angle, inform your content, and choose media targets.
Once we’ve completed our research we will develop:
- Press releases that highlight your story
- Media advisories to update media outlets
- Media pitches that get influencers and reporters on board
- Editorial calendars so you know what news is being released when
- Media alerts that keep your story relevant.
Yes, You Can Measure Media Relations Results
In media relations, building and maintaining relationships with media outlets is an essential part of the job. These relationships don’t happen overnight but are developed through years of work. We can leverage these relationships to garner earned media for our clients. And, of course, we measure everything. Therefore, our media relations initiatives involve detailed metrics based on clearly defined goals, consistent updates, and strategy tweaks when needed. And, of course, a thorough analysis of the results.
With Marketing Maven in your corner, your company’s story can stay relevant and keep your fans and customers engaged.
Marketing Maven –We deeply care about clients and each other. We foster an environment for exploration, growth, and creativity. We embrace candid collaboration with each other and our clients and honor transparency. We develop innovative solutions to drive success.