Marketing Services
X-Chair
X-Chair
One of the leading providers of ergonomic office chairs featuring 21st century technology and design, enabling users to look good and be more productive.
Services
Influencer Marketing
Influencer Ad Creation
Digital Amplification
Market Research
Strategy
Results
Contracted 18 influencers to create over 43 pieces of content.
Earned over $1 million in sales with an ad budget of $110,000.
Campaign 1:
July 6 – October 5
Goal: 36 Pieces of Content
Actual content: 43 pieces of content
Budget Spent: $30,575
Campaign 2:
Jan. 1 – April 30
Budget Spent: $70,000
Pieces of content published: 32
Campaign Goal:
Marketing Maven will support X-Chair by securing influencer content by utilizing the influencer marketing budget. The content developed by
influencers will be shared organically by the influencer, and their content will be owned by X-Chair and can be repurposed with a digital ad spend behind it to drive direct sales.
Strategy Development:
To grow sales, we created a strategic model that attracted new audiences in multiple spaces, while continuing to attract the most profitable audience. We found this successful while doing Facebook advertising.
X-Chair Unique Selling Propositions
- Dynamic Variable Lumbar (DVL) Lower back support – adjusts to the body
- X-HMT: Heat and massage technology
- 30-day trial period
- Straightforward number system models: X-Chair Branding (X1, X2, X3, X4)
Influencer Target Audience:
- Athletes
- Tech-focused individuals
- Moms
- Home design
- Health professionals
Digital Amplification Audience:
- Business and Tech
- Home Improvements
- Lookalike Web/Email Retargeting
- Racing/Motorsports
- Creative/Design
“The Marketing Maven presents a different kind of way of working with a third party marketing agency where they are both easy to work with transparent and focused on the results. One of the things I like about working with Marketing Maven is a very analytics-driven business, so no matter how good the creative is what matters is does it convert. Marketing Maven is very transparent in sharing numbers with us whether it be costs for signing up influencers or detailed numbers on those influencers reach and then on the back end once we putting spend against it doing a good job charing the numbers that we are generating. They are very flexible because we are specific about how we like to analyze data. Marketing Maven is quick to adjust and evolve to make sure that we are seeing the numbers the way we want and making good decisions, so I never felt there is anything behind the curtain. ”
Campaign Results
Influencers
Pieces of Content
$/Sales
$/Ad Budget
Let’s Start Something New!
Contact Marketing Maven today.
Marketing Maven –We deeply care about clients and each other. We foster an environment for exploration, growth, and creativity. We embrace candid collaboration with each other and our clients and honor transparency. We develop innovative solutions to drive success.