When marketing went digital, it was nothing short of revolutionary. The marketing landscape changed completely. Brands could reach millions and, even more exciting for hardcore marketers, successes and failures became much more easily measurable.
The world was quickly moving to digital forms of entertainment, and marketers quickly jumped on the trend. Enter social media. What was initially viewed with a fair measure of skepticism quickly changed the marketing landscape. Again. Social media gives brands an impressive advantage, and brands that may have looked askance at these fast-moving developments have begun to take notice.
The social landscape has given brands the opportunity to create content based on their audience’s preference and drive engagement rates. What was traditionally dull, two-dimensional promotions have morphed into highly responsive, interactive campaigns that include images, videos, and other clickable marketing collateral that increase conversions. Social advertising agencies can help brands create a community or revamp their image through the promotion of articles, images, news, and other responsive publications.
The Social Media Revolution
The key word here is responsive. Social media is intertwined with the human experience, with more and more people joining platforms such as Facebook, Twitter, and Instagram. These social platforms have made it easier than ever for brands to reach niche audiences.
Instead of sending out a direct mail piece or placing a magazine, website, or television advertisement, and waiting sometimes months to see their advertisement run and get results, they can offer coupon codes, make announcements, or share blog posts in much less time. And they can measure the results faster, too.
From planning to execution, the lifecycle is faster and easier. In addition, it can take up to eight interactions with a brand before a customer decides to make a purchase. Social media makes it easier for brands to make these continued interactions with their potential customers.
Community and Relationship Building
Brands have flocked to social media platforms to communicate with their audiences and build communities. The responsive nature of social platforms encourages communication from brands and between consumers. This leads to the exchange of ideas and a better understanding of the community’s needs. Access to a sea of opinions, demands, and ideas can influence decision making and be used as a metric for market research in ways that were never envisioned at the dawn of digital marketing.
This seamless communication on social channels has proven its worth in collecting, sharing, and managing information useful to the online communities involved. And the benefits are mutual, as marketers value easily accessible prospect data and customers benefit by finding products that fit their needs.
Targeted Marketing with Audience Insights
With traditional advertising, brands with bigger budgets tended to win the day. They had more marketing spend and could reach more people. Social media marketing has leveled the playing field. Brands can target their ideal customers based on keywords, interest, geographic location, browsing habits, and more. Brands only pay for reaching people who are likely to be interested in their product or service.
Social media gives brands the ability to target the audience they want and segment them according to age, gender, location, and more. And sometimes brands can see the results of social media marketing in real time. This is impactful because changes can be made quickly, rather than waiting months to see how a campaign is performing.
Most marketers now agree that social media is essential for their business. If you want to increase traffic, engagement, and conversions with your social media marketing campaigns, contact Marketing Maven today.